Who says cables don't make a difference?


Funny, after all these years, people still say things like "you wasted all that money on cables". 
There are still those who believe cables don't make a difference.
I once did marketing for a cable line I consider to be about the best-Stealth Audio Cables. 
One CES, I walked the rooms with the designer/owner, Serguei Timachev. He carried a pair of his then new Indra interconnects. Going from room to room he asked the room runners to replace their source to preamp IC with the Indra. There was not one that was not completely flabbergasted and said that the Indras blew away what they were using. That was the skyrocketing of Indra and Stealth. The Indra became one of the best reviewed cables ever.
Serguei now makes the Sakra-an IC that blows away the Indra!
I don't understand why some still do not value cables as much as I.
mglik
Have I stumbled onto a rerun of 12 Angry Men? 😡 😤 🤬 😩 🤪 😤 🤨 😢 🧐 😠 😛 😡
The same cables dont create the same difference in different audio system and embeddings.... Their impact results is not also related to their price....

These are the reasons  behind all these debates....And at the end cables makes most of the times way less impact than the rightful controls of the 3 embeddings of the audio system....

Then people speaking about cables often dont owns an audio system rightly embedded; because if their system would be rightfully embedded they will not speak so much about  trivial matters and evident perceptible effects of cables in any refine and minimally rightly embedded audio system....
So I am relatively new to the IC cable game. When auditioning cables what specifically should or does one hear that makes a difference? Like every other NOOB out here I want the best of the best but only because marketing has convinced me of that.  I have Ace of Spades taste but a DP budget. 
“ WHO CARES “
Life is short, get a girlfriend, or donate your time, don’t waste it on garbage that’s been beaten to death 5000 times not to mention the fact that it’s boring. 
jjss49
cables prices vs production costs leads to highest margins in the industry, thus the greed/exploitation factor is the most extreme (in an industry where the average level of marketing bs is already fairly high)
Knowledge and skill building cables usually neglected in calculating final production cost. 

Like EVERYTHING in the market, Caveat Emptor!