2. misc-audio
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Why dealers disparage certain products?

Full disclosure...I've been an executive in the consumer electronics business for over 50 years. From small one man "on campus" HiFi sales, to Radio Shack franchise, to a 12 store pure HiFi chain to a 240 store publicly traded HiFi chain.

There are three reasons a dealer will disparage products:

#1...Some other dealer in the area already has the product and supports it. 

#2...The dealer could not get a line of credit for the product and doesn't have the finances to stock and sell the product. And/Or the manufacturer requires a substantial financial commitment.

#3...He/She is an honest dealer and actually auditioned the product and decided to offer an alternative

 

(Rule #1 in retail sales....NEVER disparage a competitor or other products.....NEVER!)

 

rbertalotto
testpilot
949 posts
 

That should read "three reasons why a dealer does not carry that product". 

fuzztone's avatar
fuzztone
5,629 posts
 

That goes for the service industry too.

Tomorrow they might or might not ask you to partner on a big job. Or vice versa.

Underlings can talk schiit, never at the top.

melm
1,082 posts
 

#4...Some other dealer in the country already has the product and supports it. (Holo)

#5...Some other dealer in the world already has the product and supports it. (Denafrips)

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