why do people feel the need to buy expensive cable

Precisely. There are makes that don't tout their cables as much as most. They simply know from experience and feedback that what they do works. They use beta testers. With those makes it's a slow process and it boils down to evolutionary improvements, not some kind of annual hype fest. Those are the ones you should pay attention to. When you unearth them, you find a long gestation process with few models to mark their progress. 

The satisfaction you get should be on a level similar to one who commissions a performance. It is what this hobby is all about, isn't it?
Just think of the equipment you buy, the effort you make to mix and match, and the final touches. It's all about the rewards. 

All the best,
Nonoise

jmcgrogan2 - If you wish to carry on a two way conversation with me let's do it in private . You are the type who wants to open these types of conversations by putting members dialogue in quotes and go around rebutting anything you do not agree with . Just accept the fact your statement was illogical like the continued shilling of overpriced cables .ok . Thanks

This is not about differing opinions, civil folks can air an opinion or debate an idea without being trolls. Childish responses?... a product of Internet threads without moderators, anywhere else (off topic or not respectful? YOU'D BE TOAST!), or if someone tried to act that way at an audio club event they would soon clearly understand that no one cared to respect their view point or speak to them.

Too bad really. Happy Listening!