This has nothing to do with Bose. Bose sounds like crap! There you make an assumption that I and others can’t get past the marketing crap. Most of us can! Look there are some of us that have never been exposed to truly high end systems that pull the last amount of depth, detail, soundstage and musicality out of music being played in a system. It’s called SYSTEM FOR A REASON! Each of our systems have been put together and tweaked to the last minute details. We have different rooms, acoustic enviorments, power cables, speakers, amps, pre amps, sources, interconnects, speaker cables, music, quality of recording of music we listen to etc, etc. it all plays a part in your ending sound. You will never hear my system in your enviorment! So I tell people if you can hear the difference and you like it go with it. IF IT SOUNDS GOOD THEN BUY IT! THIS IS NOT A LOW BAR. ITS THE ONLY BAR! AUDIO IS TO BE HEARD BY YOUR EAR. I DONT GIVE A CRAP ABOUT MARKETING OR HOW IT MEASURES ON SOME DAMN GRAPH. DOES IT SOUND GOOD TO YOU? THEN THE REST DOESNT MATTER. Now I have said my piece. If that Bose demo tricked you in the past I hope you can get over it. If you like chicken wire then keep it but don’t tell me I’m crazy cause I have a system that doesn’t like Chicken! Lol. Enjoy your electrodynamic spectrometer that Marvin the Martian used to shoot at bugs bunny! I will keep enjoying my modestly priced cables playing the music through my resolving system that I can actually hear!