Two possibilities. One already mentioned, position in room. There are spots where base is poor or even almost doesn't exist. This is purely a factor of room dimensions and speaker position in the room. Unfortunately the position for best mids and/or imaging are often not good positions for deep bass.
Second what do you base the lack of bass on? Is it measurement or listening to sources or even test records? How loud do you listen. Our ears roll off in the bass in relation to loudness. Our ears are flat around 100 dB(way too loud for ear health). Below that level the bass loss is because of ear roll off. And the roll off is extreme. I'm lazy and don't feel like looking it up but I recall 20 Hz being over around 15 dB at 80dB level(still loud for long term listening). Before the adoption of minimal controls we had things like bass controls and loudness controls to try to compensate for our ear response.