I thought this discussion was about value, perceived or real, and not about economic class distinctions. Whether or not anyone choses to spend their money on a $300,000 bicycle does not prove that the bicycle is worth that much, or isn't. The determinant I would use has more to do with whether people who need to think about how they spend their money can justify such a purchase. As someone pointed out to me earlier, all of this stuff is ridiculously priced. I agree. What we pay for even modest audio equipment is hard to justify relative to what most things in your household cost. What I meant to indicate by referring to Wilson as "one of the worst offenders, is that they move the needle way up on the exploitometer. Their products are priced so far beyond the cost of parts and labor that you can't see them both at the same time because of the curvature of the earth. Think about what it can possibly cost. I just replaced all of my kichen counters with slab granite. The work was done by the premier granite fabricator in our area with numerous upgrade features that added to the cost. I paid $6000 for that. Do you imagine that a pair of X-2 cabinets cost more? Add in the crossover, drivers and binding posts and remember that all these items cost much less in the volume that Wilson purchases than they would if you bought a few. I assure you that cost of parts and materials on those $125,000 speakers does not exceed 10% of the asking price. The normal markup for speaker manufactures is 4 to 5 times the cost of parts and assembly and packaging labor. Does it really cost Wilson $25,000 to $30,000 to build a pair of those?
WILSON AUDIO/ cost vs. value
wilson ad; absolute sound;issue 162. page 12.... dave wilson states in his ad that wilson loudspeakers have one of the [ lowest ] profit margins in the industry. My question is should wilson make public their profit margin percentage's to back up their claims or is this more hyperbole from a high-end audio manufacturer...
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- 126 posts total
- 126 posts total