You know when you are dealing with a BS company....

You get 20% more in sound quality (maybe) and 20% less in available funds when you need it the most.

If you are going to buy cables be sure to read the reviews and just remember they are system dependent.  Be prepared to invest in addtional cabling to make comparisons as this is what it takes to get what you want. Check to see, if your not satisfied that you can return them for a refund.

I have Morrow Audio Dig-4, MA-7’s, SP-7’s and I’m very content with my little humble rig. I have been using Morrow Audio for about 13yrs now and I completely understand where everyone is coming from on both sides of this. I haven’t tried any other cable manufacturers other than Blue Jeans and Cardas and to me the Blue Jeans were horrible compared to what I’m used to hearing with the Morrows. As for the Cardas, you would have to spend more to equal or better the Morrows. As for anyone looking to try Morrow Audio cables, I would advise to get the level 3 or 4 to make it worth it. I’ve built two small humble rigs using his cables and also schooled someone who listened to my rig and in turn he ended up ordering some cables from Morrow. To all of the non-believers I just look at it as to each their own. I know what I have and where it started. One more thing, I can now say that I have a better sounding rig than the high end audio shop that my journey started at about 35 years ago! I feel like I've accomplished something! ✌️

I miss the days of Monster Cable.

@moonwatcher 

"I miss the days of Monster Cable."

It was all we had besides lampcord and we thought it was good! 😜😂

As I mentioned before, I am very happy with my Morrow Audio MA4 XLR interconnects.

I am sometimes surprised that I got past the marketing as it definitely rubs me the wrong way, but I decided to take the chance because the SSI concept makes sense to me and I was looking to get a balanced interconnect when the Black Friday sale was an option.  I had considered Morrow Audio interconnects previously but wanted a shielded cable for my setup since until recently I used unbalanced interconnects.  I always felt that the MA4 was the minimum level of interest and it was more than I was willing to pay at the time. I opted for an Audioquest Chicago for $100, then moved to Audioquest Sydney for $200, and now the Morrow Audio MA4 for around $200 at the sale price. 
 

The missing piece for me with the Morrow Audio SSI technology is what the actual configuration of the individual wires is.  I’m also skeptical anytime that one design is used for both interconnects and speaker cables as they are very different connections from an electrical perspective.  I don’t think it’s possible for the same configuration to be optimized for both.  Maybe there’s differences with the configuration of the individual wires that can’t be seen. 
 

My experience with break-in wasn’t a clear and obvious as they describe, but they did sound good at first, then I had several experiences where I didn’t find the sound engaging (didn’t sound obviously bad), and now I’m continually impressed.