@ grey9hound, I was wondering who the artist was!on the blues virtuoso!,,, the High-fidelity cable TBG has is the ultimates,, the second from the top of the line cable they offer,, they have another cable that should be available eany day now,, that is the top of the line cable from High-fidelity,, these cables really are excellent cables!, they are real world priced and do out perform nearly all of the competition currently,, Tbg has an excellent choice of cables, you really cannot go wrong with high-fidelity cables!,, the price you found at the cable company site is for the new top of the line cable from High-fidelity, nobody has the cable yet that I am Aware of!, Its coming!,I called the cable company and tried to get the cable for rent!, that would be a more fair comparison to the zero gold I/c,, the lessor models the cable company said, don't bother with compairing them to my zero gold i/c, but I do suspect this new cable may out perform the zero gold!, we'll see, won't we!,, cheers!