Magazines make a certain high percentage of their money selling advertisements. Many audio magazines charge $5K per page for those wonderful ads if bought just once. They, like all businesses, like to set up contracts for the entire year, this gives the magazines their security of continued revenue. Usually a break is given for a year long contract, let's say that they reduce the price to $3.5K per issue. Twelve times $3.5K equals $40K for a years worth of advertising, and that's just ONE magazine. No conspiracy theory Ken, just simple common sense. Hmm, how do we insure that Company A can afford to pay their contract obligation? Maybe this is why there is the "Component of the month", like so many of us consumers seem to notice in the magazines?
And speaking of Listener magazine, Ken, did you see where Artie himself mentioned that some reveiwers have recieved illegal drugs and other forms of compensation from certain manufacturers? He had mentioned it in the Intro section about a year ago. It's a must read. I'll agree that Listener has scruples, how about the big guys?
I could be completely wrong here, however it does make you think.
And speaking of Listener magazine, Ken, did you see where Artie himself mentioned that some reveiwers have recieved illegal drugs and other forms of compensation from certain manufacturers? He had mentioned it in the Intro section about a year ago. It's a must read. I'll agree that Listener has scruples, how about the big guys?
I could be completely wrong here, however it does make you think.