They are expensive to produce and mail. I look forward to receiving and reading mine each year. My guess is that the manufacturers subsidize the cost of production but it's still a time-consuming and no doubt costly endeavor. It makes me feel like supporting them through patronizing their site. I called recently and asked about phono preamps. The person I spoke with patiently asked me about my system and what qualities I was seeking in a new preamp. At his suggestion I tweaked the VTA and had a positive experience. I will likely purchase the preamp he suggested, an Avid Pellar, soon. They also offer a 60-day money back guarantee. I like to buy locally, usually, but I'm impressed.
