I swear they are louder given the same juice than my La Scalas which are rated at 104 db.
You are probably correct. The majority of audiophiles assume that efficiency equates to absolute loundness...it doesn't. Some high quality speaker drivers do not compress at higher volumes whilst cheaper drivers do...it is compression that limits loudness (thermal heating of the coils and when driven past a limited Xmax). Most speaker drivers use the long coil in a short gap which is cheap and robust - however, this design severely limits their volume potential and dynamics.