B&W Name Change Theory

I hope they penetrate deep into the market and displace BOSE. I hate the fact that regardless if you buy a Porsche or a GMC truck, the manufacturer forces you to go with Bose system as part of the package.

I once passed on purchasing a Volvo R series wagon because I could not get it without the Bose package. These days it's all but impossible to avoid them.

They must be the richest audio company around.

Could be the reason, anything is posible

My GMC Envoy came with a Bose, does it sound great?, nope but ....IT IS A CAR, GET OVER IT!

Buying a car because it has a great stereo is ALMOST as silly as not buying one because if its stereo is a certain brand, I should be so lucky to have a charmed enough life that things like that bothered me.

If Bose is in every car and they're the richest audio company around, it stands to reason that they're the best, right? I don't understand why this is so hard for you to understand Albert :-)

The best part about Bose car stereos is that they use non-standard electrical interfaces, so if you want to swap them out, it's a LOT more work / expense.

As for B&W, I have no idea if car audio has anything to do with their name change. As a devoted BMW-driver, I can attest that nobody who has ever heard a BMW car stereo would not want a BMW stereo in their car because they're terrible, even if there was no brand-clash. Even their "upgraded" Harmon Kardon system is lame - terrible in the 3 series, passable in the 5 series.