Macallan7 - Well it kind of depends on what you consider superior. The descriptions above are pretty accurate as to what B&W speakers sound like. I maintain that your choice of music has a lot to do with what sound you will like. I know there is the school of thought that a good speaker will sound good with all music - I simply disagree with that school of thought.
I listen to mostly classical with some jazz and a smattering of rock. Classical typically has little energy above 4k - the fundamentals are almost all below 4k and the harmonics above 4k add some body but are pretty attenuated. So you are really not getting much out of the tweeter on a B&W 3 way speaker anyway. Jazz - lot of snares etc gets you in the audible tweeter range - and I find the B&W's fine for that.
Haven't really analyzed why - but B&W's are not the speaker of choice in my opinion for rock or most vocals. (The large classic Spendors were the best speaker I have heard for vocals) This is the reason that for my tastes I heard no advantage from the B&W models with the diamond tweeters. The 802 has a larger set of woofers which doesn't sound bad but I found the 803D woofer setup to be a step down from the 803S. But, I am not all that thrilled with bass heavy sound.
One other point - getting the B&W's to sound to one's liking takes a little work with room acoustics and listening position, but once you have it set it's great. Now, I listen to music alone and with an analytical ear - which makes acoustics and positioning not a problem. If I listened primarily to rock and roll with groups of people (as in my youth) I would not choose B&W speakers. For my tastes in music, I did not hear anything else that I preferred.