B&W make speakers with a style/flare for everyone - each model sounds slightly different - although I'd agree they all tend slightly toward having a polite scooped mid and a forward tweeter (off-axis of course as, like most speakers, they are fairly flat on axis). They also tend towards a heavy bottom end and that too is generally what people prefer (this is not unlike many manufacturers - so it is not all that distinctive).
Apart from the top of the line Nautilus, which has four drivers (midrange shared between a 4 inch and 2 inch driver), they all employ a 6 inch midrange which tends to beam in the upper frequencies and leads to the "scoop" seen in the 802D plot and this, to me, is what gives the classic B&W distinctive sound. Lets face it: B&W are extremely succesful, so they are probably designing for what they know a great many listeners will prefer. (please don't take this as a flame against B&W)
However given the variety of B&W options/models, it seems hardly suprising that one particular model is a favorite for one individual whilst it is not the preferred model for someone else.
Apart from the top of the line Nautilus, which has four drivers (midrange shared between a 4 inch and 2 inch driver), they all employ a 6 inch midrange which tends to beam in the upper frequencies and leads to the "scoop" seen in the 802D plot and this, to me, is what gives the classic B&W distinctive sound. Lets face it: B&W are extremely succesful, so they are probably designing for what they know a great many listeners will prefer. (please don't take this as a flame against B&W)
However given the variety of B&W options/models, it seems hardly suprising that one particular model is a favorite for one individual whilst it is not the preferred model for someone else.