"But then much of audio is counter-intuitive"
Er, what specifically do you feel are "hard and fast rules" that are counter-intuitive, as you say? I believe everyone here would like to know, actually. I would
"Typical" room gain is a 3 dB per octave rise below 100 Hz or so.
Room gain is going to add bass boost to frequencies that are bellow the frequency,who's 1/2 wavelength is larger than the longest distance in a room (diagonal). This is going to be frequencies bellow 40hz in this room. Again, this is a better blend for smaller speakers with smaller woofers, not larger woofered (and most always lower extending speakers). Basically, larger frequencies aren't going to be properly represented in such small rooms.
I think most every acoustical engineer is going to concur, that in a small 12x12 room, smaller speakers (with most likely smaller woofers), that don't play super deep, will do better in a small space balancing in the room, basically. That's my input.
Also, since he is likely hinting at putting speaker nearer to walls than possibly ideal, I think 6db per boundary gain will make larger woofered and deeper responding speakers too boomy, indeed.
But he'll have to let us know how that works out for him...
"rotate the speakers-plus-listener triangle by about 20 degrees..."
Moving things towards a corner placement could indeed work out in a single seatting 2 channel setup, yes. But the speakers and response needs to measure pretty equal, and have an overall flat response curve to work. If that does, you're good! (as long as you deal with reflections, and normal aocustical treatment issues.(basically,all that's needed to build good sound in the setup.)
However,one of the main issues here would likely be that moving speakers and seats in this fashion, from an ideal standpoint, is that you'll most likely end up not being able to get similar response from speaker to speaker from the listening position. That's one of the main setup fundamentals that needs to be addressed. And that would be a main concern in any setup!
Simply stating that "moving speakers "20degrees", one way or another is NOT a hard and fast rule to properly setting up speakers!- I assure you. Yes, you could end up with good results, if your lucky.
But like with anything, it all ends up mattering what works and sounds good.
Still, you need to make sure that any setup offers flat response, from the overall system resonse. If not, you'll be up and down on the volume when things get too loud and boomy!...hearing too much boost at certain frequencies, and have an unbalanced sound. (I garantee no studio or well setup commercial cinema is far off of flat response for maximum accuracy and dynamic range - no matter what any audio witch doctor says)
In a 2 channel setup however, in an asymetrical room, there are benefits to getting your seat out of the middle of the boundaries, maybe off center. In this case, yes, your approach could end up working out. As long as the measured response is fairly even between both speakers, and they don't en up in "holes" or abnormally large bass peaks, and in relation to one another.
Overall whatever he can set up in his room, and attain BALANCED (yes, relatively flat response) sound, a properly distributed soundstage, overall sharp, detailed, dynamic sound with good sound-staging, then, he'll be good.
I still belive if he sticks with reasonable sized speakers, he's better off. But, if he goes larger, he'll have to adress the boomy bass, too slow sounding thick bass energy in the room, and, of course, bass modes and peaks and such.
Actually, integrating a sub with an EQ is always an option (that way you can tune the output of the sub, and EQ it to blend pretty descent.
Full range speakers don't give you this option so much.
Yeah, whatever works for yaz.....