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What is with B&W these days? soundbars, ipod doc..

Ok I like B&W speakers a lot but for the life of me I just don't get where they are going with their marketing... I am sure they want to get there name out to the average Joe but I don't know any normal person (none audiophile) that would drop $600 on an ipod doc. I also don't know an audiophile (B&Ws main market) that would buy this stuff... and now they have a sound bar? It is priced way to high for the average Joe looking for a cheap HD TV and no audiophile would want one.

Panorama

Anyway please be civil with your opinions(not looking for a B&W bash fest). I am just wondering what other audiophile think of the current state of the market.... it makes me sad...
james63
shadorne's avatar
shadorne
7,491 posts
 
B&W marketing has been their primary forte from day one. This looks like a clever move to me.
stanwal's avatar
stanwal
3,147 posts
 
If you are a small company you have the luxury of making only those products you want to sell. If you are a large company you have to also make the products people want to buy. As long as this does not compromise the quality of your audiophile products there is nothing wrong with doing this.
jamesw20
270 posts
 
If Wadia is creating options for Ipod why don't you think B&W would. It is MUCH more mainstream. The days of spinning discs are coming to an end as memory becomes smaller/less expensive. After all in the quest for audio nirvana taking a spinning disc out of the equation is a huge step to reduce jitter. MHO.
jamesw20
270 posts
 
If Wadia is creating options for Ipod why don't you think B&W would. It is MUCH more mainstream. The days of spinning discs are coming to an end as memory becomes smaller/less expensive. After all in the quest for audio nirvana taking a spinning disc out of the equation is a huge step to reduce jitter. MHO.
james63 OP
534 posts
 
Ok good points about the over seas market. I like to see companies do well I was/am just afraid they would loose there "higher end " focus over time.
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