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NHT Returns to a New Marketplace?

'New Marketplace', Is that our future?

There is an interesting writeup on Stereophile about NHT's return with a new business model that eliminates brick and mortar retailers. On line, their own and some other names will be used. It states that there are only about 40 of these retailers left, so with the fall off in audiophile interest it didn't make sense to use that channel of distribtion. It cites Martin Logan and Gallo as now using the online mode.

So, all you need is good writeups in the audio 'rags' and the orders will be coming in, they think. My quess is no. What do you think.

buconero117
johnnyb53
3,510 posts
 
Yeah. Martin Logan available from Audio Advisor. Who'da thunkit?
has2be's avatar
has2be
555 posts
 
I have to agree with you Buconero, I know this is the "new model" of business for many but I for one will not rely on the audio rags opinion for an unseen product purchase. How many posts on this site do we see of interested parties for a product they cannot access and rely on others opinions and not their own eyes and ears. Can you really trust the opinion of someone who puts out thousands of dollars for a product to be unbiased. If the product was to be a negative experince would we expect people to tell us how unhappy they were with the purchase then try to re-sell it and get a good price for something they don,t want? For the record I own a complete set-up of high end NHT speakers for Home Theatre and a set of NHT 3.3's for two channel. So even knowing how good of a product they did make and could make , I still would not buy without being able to evaluate a products performance to my tastes , needs and expectations. My fear is the reality that this will soon be the "norm". Cheers....
herman
2,256 posts
 
On-line is the new reality. Has2be you must live in one of the few areas that has retailers left. Other than big box stores with mid-fi gear there is really no way for the vast majority of Americans to evaluate something in person. Even large cities like Nashville TN no longer have high end retailers.
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