I don't think ARC is the only company to benefit from this strategy. After all, when was the last time that you heard a company release of a new product advertisement that went like this: "Our latest preamp is unfortunately a step back from our last design and we really have no clue as to why. The parts are superior in our new model, the designers worked longer on it, the aesthetic is better and yet is sounds worse! However, please be advised that the price is at least 20% higher, because of our needs for increased profits."
Here's the thing, that exact scenario has happened on numerous occasions in this hobby. As some of us can easily attest.
Here's the thing, that exact scenario has happened on numerous occasions in this hobby. As some of us can easily attest.