Rsbeck, I would say that yes, in at least some (or sadly many?) cases, the advertised virtues of some component or device may not be real. In this I am making no pre-judgement about the particular device discussed here. But when I go to a dealer, audition a system, swap in a vaunted component, with a pedigree a mile long, and start scratching my head in perplexity about unrealized expectations, most invariably the consultant states that: "this component is oh so good that I have to go through a long mental-breakin-period to 'learn' to like it, and eventually to adore and worship the very ground where it rests!"
Isn't this a failure of a marketing-induced 'placebo effect' of some sort? [chuckle]
For some reasons, cable manufacturers web sites are particularly prone to pyndaric flights of quasi-lyrical techno-fancy., AZ not being the most audacious of the lot by any stretch of the imagination. At least it does not make claims of proprietary metallurgic processes which fly against principles of basic physical chemistry, as I have very recently learned from at least one even more highly pedigreed brand. But that's for another topic, and perhaps for another thread.
Isn't this a failure of a marketing-induced 'placebo effect' of some sort? [chuckle]
For some reasons, cable manufacturers web sites are particularly prone to pyndaric flights of quasi-lyrical techno-fancy., AZ not being the most audacious of the lot by any stretch of the imagination. At least it does not make claims of proprietary metallurgic processes which fly against principles of basic physical chemistry, as I have very recently learned from at least one even more highly pedigreed brand. But that's for another topic, and perhaps for another thread.