I would be interested to hear from any producers and or retailers of audio equipment that may have already posted or are watching this thread. I’m curious as to how much walk-in (if you have a storefront) vs. online sales (ratio only) as well as if you know the demographic or your buyers?
additionally, you’ll most likely always have the niche diehard audiophiles attention but what are you doing to reach the mainstream consumer?
Most of my friends have never heard of Pass Labs, Rogue, VPI but they certainly know McIntosh and Marantz (hell, even Crutchfield has gone all in on McIntosh.)
how do you underpin your value prop to newbies, how do you simplify the complex?
seems as though VPI has tried this with the Traveler TT and Rogue with the Sphinx. Peachtree is another that comes to mind as well as Sprout.
These are not high end items however they can serve as a gateway...
additionally, you’ll most likely always have the niche diehard audiophiles attention but what are you doing to reach the mainstream consumer?
Most of my friends have never heard of Pass Labs, Rogue, VPI but they certainly know McIntosh and Marantz (hell, even Crutchfield has gone all in on McIntosh.)
how do you underpin your value prop to newbies, how do you simplify the complex?
seems as though VPI has tried this with the Traveler TT and Rogue with the Sphinx. Peachtree is another that comes to mind as well as Sprout.
These are not high end items however they can serve as a gateway...