I also agree about the Samsung LED backlit LCD TVs. I shop regularly at Costco and Sam's club, and pass large arrays of HDTVs under harsh viewing conditions at least twice a week. The LED backlit LCD displays stand out from the crowd with better saturation, sharper delineation, more natural presentation, subterranean black levels and an image that almost looks 3D. For a long time the Sony Bravias seemed to be the ones to beat, and their LED/LCD ones are outstanding. But for less money, the razor-thin LED/LCD Samsungs equal or surpass them. They're the ones I have my eyes on for my next purchase (hopefully April).