Would increasing the gain in the amp give more weight to the sound? Any negatives?

I have an integrated amp with passive preamp section and I feel that the sound is not full-bodied enough. The separate phono stage has 42db of gain and I use MM cartridge. When I play cassette deck, the sound is just right in this respect.
I talked to the designer, and he said that increasing the gain is theoretically possible, though time consuming.
And if I do want to increase the gain - by how much? The amp is 120 watt/ch/8ohm, speakers are 89db efficient, 8ohm.