DVD picture too dark-Any Help


I just got a new basic pioneer dvd player. The picture is very dark even though i have cranked the brightness control to max. Any suggestions about which other controls to tweak. I've kinda played with the gamma and croma but not much difference.
kbuzz
How are you connecting your DVD player to your TV; RCA Jacks, S Video, composite video or HDMI cable? It may be your connection.
Do you have Black level set thw rong way? Also grab a THX DVD if you have one in your collection and run the Optimizer for video and see what it tells you, its self explanatory.