DVD picture too dark-Any Help


I just got a new basic pioneer dvd player. The picture is very dark even though i have cranked the brightness control to max. Any suggestions about which other controls to tweak. I've kinda played with the gamma and croma but not much difference.
kbuzz
HDMI to DVI converter will always result in sub optimal quality. Although the signal is compatible between HDMI and DVI the color space is not. In most cases you would see crush in extreme white or black scenes. But your problem sounds more serious than that. Sometimes you get better result using component video (three RCA wires). If your DVD player supports component video, you might want to try that instead.
>The picture is very dark even though i have cranked the brightness control to max. Any suggestions about which other controls to tweak.

Note that the "brightness" control sets black level, the dimmest part of the picture.

You probably want to change "contrast" which sets white level.
Thanks for all the suggestions so far. I I checked the menus and these are the video adjustments:Video Adjust Functions:

Sharpness/Brightness/Contrast/Gamma/Hue/Chroma Level Control

any further thoughts always appreciated. I must say forgetting fit n finish build quality, visually thus far my prior basic oppo blew this thing out of the water....
I experience no loss in picture quality with a HDMI to DVI adaptor, if I did I would have switched right back to Comp video so I dont know if that is an absolute rule. Are you technically sound with video adjustments or a real novice?