Ripping people off for a living just to get ahead in life is incompatible with the purpose of great music- which is to inspire and uplift the listener- Not merely to show off "what you can afford".
Ripoff?? Is Boulder forcing anyone to buy their amp?
Yes, in the real world there ARE limits- like putting down your folk when your stomach is full. Or lowering the volume on your 2000W/channel system when your ears start to hurt.
Well, is your limit universal? Does it applies to everyone??
IOW, When is enough enough?
It's a personal decision and frankly why do you care how an individual spends THEIR money?