Is this a disgrace to the Industry ?

I actually like the concept a great deal.

Is it for the die hard audiophile?  Of course, not.  But I'm happy to say I share onhwy61's sentiments

Wait.  What?

So, let me make sure I understand this right.

This product claims to preserve the "original organic sound of vinyl" by turning an analog waveform into a digital signal to be sent via bluetooth or WiFi to be reconverted via a cellphone codec to an analog speaker.

Did I miss something here?

It's a conversation starter,  I was trying to figure who it was marketed to.

Not an autophile, too expensive to buy a child, someone curios about vinyl would want a traditional TT I would think, why else go vinyl.

Maybe if it cleaned the record at the same time. It looks like a anti-static device.

As noted above, this is not a new idea.  I reviewed the "high-end" version of a laser or digital turntable -- The $19,000.00 ELP Corporation LT-2XRC Laser Turntable -- over a decade ago (see link below).  Just a quick note - for those of you that think all reviewers give glowing reviews or are pressured by the Editors to be complimentary for advertising reasons, you will see I called it as I saw (or heard) it.

http://www.soundstage.com/vinyl/vinyl200509.htm

Thanks Frank, regarding the ELP, that used lasers as means to read the groves, this new device as I understand uses a convencional needle, then converts it to Digital and transmits the info vía Bluetooth.  So it is a musical  abomination ! As clearly explained by Parabolic "analog waveform into a digital signal to be sent via bluetooth or WiFi to be reconverted via a cellphone codec to an analog speaker."

The ELP at least was plugged to a decent stereo system, I just dont see the market niche as psickerson, "too expensive to buy a child, someone curious about vinyl would want a traditional TT I would think, why else go vinyl." For this Price is a very expensive novelty too