Home audio, especially 2 channel systems with analog being the primary source will rarely benefit from balanced connections. Adding balanced operation in this scenario will only add more circuitry with no real benefit and likely have deleterious effects.The only place in my room where I didn't have significant interaction between the room nodes and where the equipment might be set up was about 15 feet from the loudspeakers (there just seemed to be less bass in that spot; a nice place to start if you don't want microphonics affecting the sound). So this has meant either a set of very long speaker cables (28' if I was to keep them out of sight), or moving the amps to a location right beside the speakers and running long interconnects.
The latter was not possible single-ended without audible high frequency rolloff and loss of detail. But when I went balanced, that changed significantly and by also running short speaker cables, I suddenly has more detail without brightness; a more relaxed presentation overall. There was no going back unless I placed the front end of the system between the speakers (where it just did not sound as good due to room interactions).
So the quote above is false in anyway I can make out. In the case of a phono cartridge which is balanced to begin with, its helpful to not be getting any artifact from the tone arm cable. The source is always the best place for things to not get messed up!
Two for the signals and a third is the ground reference.+1 on your post above Herman, but I spotted this bit in it and though I might point out that this is a frequent area of confusion: the ground is not a reference in a balanced system (or shouldn't be; if it is, the balanced system isn't being set up correctly). The **reference** is pin 2 is referenced to pin 3 and ground is ignored (used only for shielding). This may be one of the most misunderstood aspects of balanced line operation.