ascend sierra tower with raal or Focal Aria 936

213runnin:  Assuming that Ascend is doing a charity by not just taking the extra money they would be giving to dealers is so short sighted.  Just because they are manufacturer direct means NOTHING.  If you were in their shoes, would you throw away profit for no reason?  If so, you’d be a terrible businessman.

@contuzzi, are you saying that Ascend's (or any manufacturer that sells directly to the consumer, in any industry) business model has no bearing on the way they price their products?  You not only said it means nothing, but you capitalized the entire word for emphasis.  Are you actually saying that their pricing is in no way whatsoever derived from the cost structure of their business model?

Contuzzi, the ID business model is far different from the B&M model.  No stores, no salespeople, no marketing to speak of and no ad campaigns.  Typically, they add a margin to the cost of their products and sell it in a marketplace that is probably very budget conscious.  

And, there is no 'extra money'.  If a given price drives a certain amount of sales, Economics 101 tells us that a lower price raises demand, and revenues.  We the consumers don't have to pay for B&M stores, marketing campaigns, fancy packaging\excessive bling in the product, nor the markup going from wholesale to retail.  

Plus, Ascend Acoustic speakers are Made in the  USA, including the cabinets.  I'm pretty sure any imported drivers come from Europe, not Asia, and for sure it's assembled in the USA, not some factory in China with disregard to human rights.

Again you’re assuming they’re taking the “let’s  prices low and just sell more” approach.  I’m sure they are in some sense, but not the the extent that you think.

Also, Focal speakers are hand made in France and they make all their own drivers.  This includes the Aria series.  So technically they are saving money there as well and keeping costs down too.

Remember, SVS and Emotiva were both Internet direct “value” brands, yet magically they are at the same prices via retail with full dealer margin now.

It’s not as simple as you think.