You’re comparing two COMPLETELY different products at those price points. One a gen 2, one a gen 3, plus inflation. Plus the fact that they’re now made in the USA, plus the fact that they’re... you know... completely different.
Any other solid points you’d like to make?
Let me make this simple for you. I originally stated that there’s really extra substantial intrinsic value of an internet direct product at a given price point. There is no way that Ascend is selling a product that would sell for say $10,000 at retail, for $5,000 direct to customer just because they don’t have to deal with dealer/distributor cuts. No way they would be that dumb. If it has a consumer value of $10,000 why wouldn’t they sell it direct for say, $9,000 and keep the extra profit? I fully understand the point of “lower profit, but sell more” and to some minor extent there’s is an obvious SLIGHT bit of that but not nearly to the amount you suggested.
You can say this is Economics 101 all you want, and I’d agree. Basic short sighted overly simplistic economics. The real world of speaker/electronics selling is more complex than the basic simplicity you seem to be applying to it. There are so many more factors.
Look at Dollar Shave Club for a perfect example of the internet direct “advantage.” Pay more for the same product and they laugh all the way to the bank.
Any other solid points you’d like to make?
Let me make this simple for you. I originally stated that there’s really extra substantial intrinsic value of an internet direct product at a given price point. There is no way that Ascend is selling a product that would sell for say $10,000 at retail, for $5,000 direct to customer just because they don’t have to deal with dealer/distributor cuts. No way they would be that dumb. If it has a consumer value of $10,000 why wouldn’t they sell it direct for say, $9,000 and keep the extra profit? I fully understand the point of “lower profit, but sell more” and to some minor extent there’s is an obvious SLIGHT bit of that but not nearly to the amount you suggested.
You can say this is Economics 101 all you want, and I’d agree. Basic short sighted overly simplistic economics. The real world of speaker/electronics selling is more complex than the basic simplicity you seem to be applying to it. There are so many more factors.
Look at Dollar Shave Club for a perfect example of the internet direct “advantage.” Pay more for the same product and they laugh all the way to the bank.