I think Roy Lewallen explained it very well:
http://eznec.com/Amateur/RMS_Power.pdf
In his summary:
http://eznec.com/Amateur/RMS_Power.pdf
In his summary:
The equivalent heating power of a waveform is the average power.
The RMS power is different than the average power, and therefore isn’t the equivalent heating power. In fact, the RMS value of the power doesn’t represent anything useful.
The RMS values of voltage and current are useful because they can be used to calculate the average power.