Not at all odd that the article neglected/omitted mention of any personage responsible for building/designing the products. Such is the failure of attempting to perpetuate the history and legacy of a brand simply by badging the name onto products that have little or no connection to those that established it originally.
BMW has been "marketing" a hatchback for a while now and, having long been a SAAB kinda guy in the past, I had to take one for a spin. When I remarked that it was in no small way nothing more than a more expensive Saab, the sales rep looked at me funny and asked, "What's a Saab?"
This new woman is destined to fail sooner or later simply because just marketing the Thiel brand is like bringing back an Oldsmobile - yeah I remember when but ...didn't they become pieces of sh*t?