Never thought about it before but here's my take on it : if one considers that the pivot is the primary means of adjusting VTA and that the movement is constrained to the vertical axis, if one assumes that "horizontal"/"neutral" VTA is effectively "zero" on that axis then raising the arm is deemed a "positive offset" while lowering the pivot is deemed a "negative offset".
It is possible that this is where the expressions have been formed.
If viewed in this way there is a logic to each statement even though you may not strictly be able to "Google" the origin of such a "convention"?