Parrot, not all are tone controls. That’s the reason I am using only the Audioquest cables. They have been the only ones I’ve had in my room that are just neutral.
Sorry, but I agree that all cables are tone controls. You like Audioquest because it sounds neutral to your ears, in your room, with your gear.
Some folks will prefer bright leaning cables on warmer gear, and conversely, warmer sounding cables with brighter gear.
Many different paths to "neutrality".
Probably a combination of all.
BINGO!!!!
Remember, you are not listening to the cable, as the cable emits no sound. You are listening to the system as a whole. You can tune the sound of the system by changing cables, speakers, amplifier, cartridge, CDP, etc.
In essence, everything is a tone control.