JWAudio Cryo-Nova speaker cable. How does it rate?


I came across a member's thread about a speaker cable called J.W. Audio "Cryo". They offer a new model: JW Audio "Cryo-NOVA" which is supposedly better. I know nothing about this company, and read about (and even tried a few of) several budget cables like Clearday; Audio Art; Clearview "Double Helix" marketed by Mapleshade Internet. Anti-Cable speaker cable I currently have the Audio Art SC-5 (standard) which is above average, but not outstanding in any area.

Appreciate any comments about JW Audio Cryo-Nova, or earlier models..... BTW, is it advisable to use differnet speaker lengths?? I can save money with going for a shorter run on the right speaker in my current set-up. I need 12 ft on the left speaker.
sunnyjim
Post removed 
I used JW cryo in my home theatre and was not thrilled.  You have to be especially careful because the build quality is not the best.  If you have a weird angle or step on it, it will fail.  One of the cables I ordered didn't even make it through delivery before coming apart.  That said, they are pretty good for the value. 

I would invest in another cable for the long haul.  Had his customer service been a little better, he would have made a killing on me, but that is what you get when you go for the budget stuff.
@gilatgh Hey, that’s why I said seems. I’m definitely not claiming to be an expert, they’re simply impressions formed after reading people’s descriptions and reviews of gear when I’ve been searching. I almost bought an adcom 555 last year during my last amp search..
@mountz, I have PMed you to find out and possibly fix the QC problem with your cables. As far as stepping on them...