Basis Turntables: Worth it or Ripoff?

I love my Basis 2001 with the original (1st) Vector arm. Sounds good to me, but then again, I have not heard any turntables in my system. Compared to my digital rig (Lampizator Big 7 and Aurender N10) it always sounds better when playing the same songs/recordings. 

When I got my Basis Debut Signature, I was thinking it had a kind of additional premium price tag. Not for everybody to buy. But when I am comparing design and precision with other brands I find it difficult to find any better alternative. 
If anyone know a better alternative and WHY it is better I defenitely want to know. Always looking for improvements..

One more thing about Basis - amazing customer service.  I sent them my motor, bearing and platter to check out and they did it in one day.  Adjusted the motor, oiled the bearing, checked tolerances and speed stability.   All for a $120 service charge. Great company.  

Jperry, you compared Vector 3 to Rega, but you did not give a model number for the Rega.

If you are going to compare, could you give model number and price for the two?

BTW, hasn't Basis massively increased their prices?