snapsc---All good points.
1- True. All dipole speakers, not just planars, need to be at least 3’ from the wall behind them, 5’ being even better. But then, many box speakers sound better out there as well.
2- ET is a very small company that does no advertising, and has few dealers. They also rarely introduce new models, or make bi-yearly "improvements" to existing models (a large source of income for some companies). They therefore are rarely reviewed in pro mags, though the LFT-8b got a rave by Robert Greene in TAS a couple of years ago. I’m not sure ET even offers home trials, though if there is no dealer within 150 miles of you they will sell and ship them to you for free.
3- Ever notice how many Maggies are always for sale used? Now, how about ET’s? Sure, many more Maggies are bought, so that’s part of it. Used ET’s, when available, go for about $1500.
Your last paragraph is as spot on as are points 1-3. Everyone has the buttons that when pushed allow for the suspension of disbelief in reproduced music. For myself, the lifelike reproduction of the timbre of voices and instruments, from the bass registers of a piano to it’s highest overtones, is paramount. As if the sound from top to bottom is cut from the same cloth, as J. Gordon Holt put it. To have the entire range of a singing voice reproduced by a single driver is unbeatable! I’ve never heard a dynamic (cone) or horn speaker do that as well as ESL’s (I own old Quads, and Stax phones), magnetic-planars (I own ET’s and Magneplanar Tympani-IVa’s), and ribbons. Others with different priorities may be better served by competing designs.