Zavato
said: “Item
X available at a traditional store for $2,000, new with warranty, and
available on line, new with warranty, for exactly 1/2 the price.”
Now,
you have to remember the online “dealer” is likely a broker that
has no stock and will have the unit drop shipped from the distributor
or factory with virtually no overhead.
When
I was in the business in the 90's, dealer discounts where 40% to 50%
in small numbers for electronics + SHIPPING and sometimes up to 60%
with cables.
A
B&M dealer would loose money if he sold that $2000.00 unit for ½
price.
Also
think about that warranty, where would you take the unit if you had a
problem? Back to the dealer you did not buy it from to handle the
warranty service? Or, send it back and hope for the best.
What
I did was, if there was a problem under warranty and I had a demo in
stock, I would let the buyer use the demo until the unit was replaced
or repaired so he would not be left without.
It
is unrealistic for B&M dealers to match online prices, provide
demo spaces, pay rent, utilities, wages, taxes, supplies and still
make a profit.