@rgrost
"Best guess the Standard are 90% of the DS. As Audiophiles we know that the last 10% is the hardest to achieve and the most costly. So far we have sold the Damping Squared as most are upgrading from GE. If I pushed the Standard, customers would ask me why I sold them this when there is something "Better" out there. "
I think you should offer both with good description and differences between the two on your site, BUT allow customers to decide/choose what they prefer. That said, I think you should push both since there's a price difference, and like most things, budget is a determining factor for customers.
"Best guess the Standard are 90% of the DS. As Audiophiles we know that the last 10% is the hardest to achieve and the most costly. So far we have sold the Damping Squared as most are upgrading from GE. If I pushed the Standard, customers would ask me why I sold them this when there is something "Better" out there. "
I think you should offer both with good description and differences between the two on your site, BUT allow customers to decide/choose what they prefer. That said, I think you should push both since there's a price difference, and like most things, budget is a determining factor for customers.