Merriam-Webster:
1 a : a small shop dealing in fashionable clothing or accessories b : a small shop within a large department storeIMO, different word choice would have made it clear that Thiel thought the Clarity Caps improved SQ rather than imply a mere esoteric nod to neurotic audiophiles. Jim Thiel’s words in the UltraAudio interview were plenty clear regarding improved SQ but "boutique capacitor" as a bullet in a promotional brochure? Not so much. YMMV.
2 : a small company that offers highly specialized services or products
Regardless, I’m thoroughly enjoying my CS2.4SEs, boutique or not! I will contact Rob Gillum or Dave Garretson at some point and see about boutiquing them even more ;^)