@in_shore
Our latest round of cable tinkering was supposed to produce a revised Splash.....well, long story short, the tinkering produced what has become the Kronon, which a friend, upon first listen, called an OMG cable ( which, granted, is a bit over the top, but the Kronon is a very very fine cable....btw my current fave in our lineup... )....unfortunately the input costs required a price significantly higher than the Splash, so we decided to keep the Splash , and expanded our lineup by adding the Kronon ( both use the same WBT 152 RCA plug...).
The Ultra is a GC variant that has some features of the Kronon incorporated into its design ( it has the same KLE plug we use in the GC....) and is a wickedly good sounding cable that has taken the GC sound and dramatically improved on it in much the same way the Kronon improved on the Splash ( see review cited above for a great description of that improvement ).
As for the Kronon being the flagship ?....no, that place is occupied by the Reference, which is now in the final stages of getting a Kronon inspired redesign.... we hope to have it ready for an introduction at Axpona....and we hope a review of same will be coming shortly thereafter.
And almost forgot, there another cable that is the replacement for a cable we called the Standard ( our first cable model )....it will be priced somewhere halfway between the Kronon and the Reference....the first were prototypes were a great success but we are considering doing some Kronon-izing to bring up the performance another notch or two.
Hope that helps give a better picture of our line-up.