why do people feel the need to buy expensive cable

" Someone needs to use the Yellow Pages to find your local consumer protection agency representative. I’m sure he will help you mount a lawsuit against all these scam artists. Bad scam artist! Bad! Let us know how that works out. Also, try getting a hold of NASA Nd see if they have time to do some testing for you. Report back your results." - geoffkait

I don't need anyone to test for me. I have a full bench of spectrum analyzers, signal generators, multi trace scopes, and a very reliable Earthworks mic that I use on a daily basis. Digital technology exploded a lot of myths. Now that it is fairly cheap and accessible, only those who actively choose to bury their heads in the sand will succumb to foolish arguments involving so called "audible improvements" that can't be measured or tested for. My microphone can pick up low frequency grumbling of a truck approaching a quarter mile away and display it on my software recording dashboard about 20 seconds before it's loud enough for me ti audibly detect. I see evidence of this every day and don't needs anyone's "veils have been  lifted" hype to tell me if there's a difference. And no neither NASA nor the BBB are necessary. All that's needed is a little common sense and a mind that's open to accept science and the scientific method.

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I anxiously await your results. I had no idea you were so handy. Now we’re getting somewhere!

" I anxiously await your results. I had no idea you were so handy. "

I'm no different from any other college educated "joe shmo". You too can buy an Intel 7 based laptop with 4gb of RAM, buy a decent calibrated mic for $300, some balanced cable, a good pro preamp and power amp with balanced I/O, and download Holm Impulse. You don't have to be a NASA rocket scientist. And you certainly don't have to "BELIEVE" or accept as gospel anything I have to say. That's the beauty of science - anybody can do it - even you. You don't have to go along with what any "high priest" of audiophiledom has to say.

Oh, I get. So now I’m the one who’s supposed to do it. 🙄

Forgive Geoff...when faced with serious questions he answers either with a question or sarcasm.  One thing for sure...he will say something.  No offense; that is just the way he is, bless his heart.