I think MQA will succeed only for streaming.
As for downloads, it will be tough for MQA to compete. It all depends on how they price their downloads against 16/44 cd quality. It will be difficult to price it above cd quality simply because redbook as is actually sounds fabulous with the much improved tech of today. For the mass market, mp3 looks to be sufficient.
If MQA prices their downloads below redbook, it would look like a product that is a step down in quality and that would be a PR nightmare for the marketing department.
As for downloads, it will be tough for MQA to compete. It all depends on how they price their downloads against 16/44 cd quality. It will be difficult to price it above cd quality simply because redbook as is actually sounds fabulous with the much improved tech of today. For the mass market, mp3 looks to be sufficient.
If MQA prices their downloads below redbook, it would look like a product that is a step down in quality and that would be a PR nightmare for the marketing department.