why do people feel the need to buy expensive cable

The comments seem to  be  going a little off topic.
Please try to stay on topic for the best interest of the other members interested in the OP's Thread. 

I do not believe people feel the need to buy expensive cable, but if it sounds better and they can afford it, they buy it...not because of ads or salespeople but because they like the way it sounds...

Well, obviously if your hearing isn’t all it’s cracked up to be, you know, if you’re 105 years old or whatever, and/or your system is not (rpt not) revealing enough and/or has at least one or two errors in it and/or you don’t follow proper protocol for cable evaluation, such as using fully broken in cables, the chances are excellent you won’t hear much, if anything. If in fact any cable evaluation was actually performed which it probably wasn’t. Same as it always was, a lot of who shot John.

Not sure what THAT (above) meant...but what is important is that prolific Geoff got another post point on his way to 10,000 posts.  Go Goeff!!