Secondly, depending on the material being cryoed, it could work in a positive or negative manner.
Thirdly, it's a matter of personal preferences and taste.
As in life, there isn't always one answer that's always correct for everyone, especially when it comes to audio, individuals components room acoustics, etc.
Here is a good example, I had a gold AC duplex outlet (Firm) cryogenically treated, after a very long break-in process I did not care for the sound of it compared to the exact same gold outlet that was not cryoed in a side by side evaluation. I remember this caused quite a controversy in a discussion on an Audiogon thread many years ago.
If 10/2 cryoed AC wire sounds best in ones system then they made a good purchase, if one can't hear the difference (as in my case) they made a bad purchase (as was in my case), but one never knows until they try it for them selves.