why do people feel the need to buy expensive cable


I have tried expensive cables and one's moderately priced. I would say there were some differences but I can't actually say the expensive cables were better. IMHO I believe a lot of people buy expensive cables because they don't actual trust their ears and are afraid of making a mistake. They figure the expensive cables are better for the fact they cost more. If you have a difference of opinion or share the same thoughts, I would like to hear about it.
taters
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Do you really think companies who manufacture an entire range of HDMI cables like Audioquest are perpetrating a hoax?

I keep telling you guys...not a hoax.  These fancy cables are relatively pricey to produce because they are made to look expensive.  Looking cool has value!  Sorta like wheels on a Jaguar...way more show than go...more form than function.  But of value nonetheless.

Just let's be honest; admit you buy them mostly for the looks.  If you cannot then you are being hoodwinked.  Or you want them so bad to sound "better," they magically do.

Perhaps have a friend(s) over that is a music lover, but not all that knowledgeable about most of the audiophile products such as cables. Switch some cheap cables with the expensive ones. See if it makes these obvious differences to him, you think you hear. When he can’t pick the crap from the shinola, perhaps its time to spend your money elsewhere.
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tobor007 - Perhaps have a friend(s) over that is a music lover, but not all that knowledgeable about most of the audiophile products such as cables. Switch some cheap cables with the expensive ones. See if it makes these obvious differences to him, you think you hear. When he can’t pick the crap from the shinola, perhaps its time to spend your money elsewhere.

Precisely!!!

+1

Caution: Be prepared for the nonsensical commentary feedback which calls into question the kind or type of test involved. 

Think Amy > Bob > Amy > Bob !!!