It really comes to something when a brand as iconic as Gibson Guitars cant stay afloat!

@roberjerman "Why buy a high-priced US Gibson when an Asian-made Epiphone offers comparable quality at a fraction of the price!"

You do know Epiphone is part of Gibson, yes?

The ability to play in the affordable space didn't save them from this.

Gibson also owns Esoteric, TEAC, Onkyo, Pioneer, Cerwin Vega, Stanton, and some others, which means our niche will see some impact from this

Maybe someone will buy those marques and do something functional with them. Whatever the heck functional means.

I didn't know that Gibson acquired Esoteric/Teac/ and Pioneer.  Hopefully, they will be absorbed by a real audio company.  It's just further evidence that Gibson management didn't have a clue.

@trelja Yes I know that Gibson and Epiphone are the same (US and Asia).I have a 2005 Gibson SG and an Epi Les Paul Special! The Epi LP is really nice, despite being made in Korea!

Then there are the Chibsons and Chinese D45s.