It stands for True Fidility, what I said before we are a group of unique persons. I called it for a long period of time: Total Sound. The nice thing is you meet many interesting people in your life.
My life is Sound&Vision for a big part since I was a child. A client of mine came with the name True-Fidelity. Together we found this the best word what covers how I think about sound&vision.
For vision we work and think the same way. It is all about properties. There is no other way to understand it and guide it. It is that simple.
A client of mine owned differrent kind of audio in a period of several years. When I met him, he wanted to sell his whole system. Sometimes you read in an advertisement; For sale; whole system, because I quite audio.
I never did send an email to a person who sells his whole system in my life before. I was not interested in buying anthing of his over 80.000 euro costing system.
All brands and products where incomplete and also by far not the best thing in their price range. But......when I read what his system was I knew that it was 100% impossible to be happy with it.
I know the brands well and I know the DNA. For me it was very easy to understand that it was useless. It was if I could feel his pain. When I read it, it created some emotional feelings inside.
I did send him an email and wanted to know why he was selling his entire system. First he was not that honest and said: I need the money. But a few emails later it all changed.
The first time we spoke eachother on the phone everything became clear and it had nothing to do with money. He spend a lot of money in a period of about 4 years of time on audio. He visited what are known as the ’best’ audio shops in the Netherlands and Belgium.
No one was able to give him where he was looking for. He playes over 95% classical music. He owned many highend brands you all know. But I will not name anyone. He said something what I did hear of other different new clients with systems over 50.000 dollar. That at the end they bought products because they where tired to make a decision. For me this is very difficult to understand.
He said; there was no shop who could answer the questions I had when I visited them. Beside that; everyhing they presented was never what I was looking for. He also loves classical live music and also visits live music.
I told him how we work and that I create sound just by the properties it owns. Second I told him that I created Statement Audio Pro measurement. And that acousitic limitations are all gone in our world.
I invited him to my house and he brought his own classical music with him. After the demo he said; this is where I am looking for. He talked a lot about details he experienced during live classical concerts. For the first time he had the feeling that it was so much closer to how he experiences live music.
I sold everyhing he had for sale within 3 weeks. He did no buy everyhing new. After 3 weeks I created over 43000 euros back for him. I did not ask him anything for it. It created a bond between us.
He did not want to spend all the money again. And I said; it is your money. So it is your choice. I think he spend about a little more than 25000 euros on a new system.
It outperformed his old system if that was just dust or a dinkey toy system. After all those years he could enjoy his music for the first time in his life.
He was the person who said: you thought me that audio has nothing to do with personal taste. It took him 1 hour to explain to me that audio has nothing to do with a personal taste. The first thing what happend when he said it: I said you are wrong, audio is all about a matter of personal taste.
After one hour I understood him well. And these days I tell this story to many people who also work in audio for a long time. And most of them agree with the story.
My client said: before I met you I did audio for about 4-5 years by trial and error. The facts proof that it did not bring me anywhere. You gave me a system what is how music sounds and is being displayed in space like in real.
Trail and error never gave me where I was looking for all those years. It became clear that trail and error is just pure gambling. Even many people started to laugh when they realized that their choices are made by gambling.
Many never thought about the fact that trail an error has no foundation. It proofs that audio is all about assumptions what is told to us. You need to become aware how audio really works and how our emotion works.
I think I want to use conservatorium students during presentations. Because acoustic live music did learn me a lot. I want to show it to other people as well. So they can learn and understand how voices and instruments sounds in real.
My life is Sound&Vision for a big part since I was a child. A client of mine came with the name True-Fidelity. Together we found this the best word what covers how I think about sound&vision.
For vision we work and think the same way. It is all about properties. There is no other way to understand it and guide it. It is that simple.
A client of mine owned differrent kind of audio in a period of several years. When I met him, he wanted to sell his whole system. Sometimes you read in an advertisement; For sale; whole system, because I quite audio.
I never did send an email to a person who sells his whole system in my life before. I was not interested in buying anthing of his over 80.000 euro costing system.
All brands and products where incomplete and also by far not the best thing in their price range. But......when I read what his system was I knew that it was 100% impossible to be happy with it.
I know the brands well and I know the DNA. For me it was very easy to understand that it was useless. It was if I could feel his pain. When I read it, it created some emotional feelings inside.
I did send him an email and wanted to know why he was selling his entire system. First he was not that honest and said: I need the money. But a few emails later it all changed.
The first time we spoke eachother on the phone everything became clear and it had nothing to do with money. He spend a lot of money in a period of about 4 years of time on audio. He visited what are known as the ’best’ audio shops in the Netherlands and Belgium.
No one was able to give him where he was looking for. He playes over 95% classical music. He owned many highend brands you all know. But I will not name anyone. He said something what I did hear of other different new clients with systems over 50.000 dollar. That at the end they bought products because they where tired to make a decision. For me this is very difficult to understand.
He said; there was no shop who could answer the questions I had when I visited them. Beside that; everyhing they presented was never what I was looking for. He also loves classical live music and also visits live music.
I told him how we work and that I create sound just by the properties it owns. Second I told him that I created Statement Audio Pro measurement. And that acousitic limitations are all gone in our world.
I invited him to my house and he brought his own classical music with him. After the demo he said; this is where I am looking for. He talked a lot about details he experienced during live classical concerts. For the first time he had the feeling that it was so much closer to how he experiences live music.
I sold everyhing he had for sale within 3 weeks. He did no buy everyhing new. After 3 weeks I created over 43000 euros back for him. I did not ask him anything for it. It created a bond between us.
He did not want to spend all the money again. And I said; it is your money. So it is your choice. I think he spend about a little more than 25000 euros on a new system.
It outperformed his old system if that was just dust or a dinkey toy system. After all those years he could enjoy his music for the first time in his life.
He was the person who said: you thought me that audio has nothing to do with personal taste. It took him 1 hour to explain to me that audio has nothing to do with a personal taste. The first thing what happend when he said it: I said you are wrong, audio is all about a matter of personal taste.
After one hour I understood him well. And these days I tell this story to many people who also work in audio for a long time. And most of them agree with the story.
My client said: before I met you I did audio for about 4-5 years by trial and error. The facts proof that it did not bring me anywhere. You gave me a system what is how music sounds and is being displayed in space like in real.
Trail and error never gave me where I was looking for all those years. It became clear that trail and error is just pure gambling. Even many people started to laugh when they realized that their choices are made by gambling.
Many never thought about the fact that trail an error has no foundation. It proofs that audio is all about assumptions what is told to us. You need to become aware how audio really works and how our emotion works.
I think I want to use conservatorium students during presentations. Because acoustic live music did learn me a lot. I want to show it to other people as well. So they can learn and understand how voices and instruments sounds in real.