Where does one get it for $1200? I suppose to realize its potential you need the external power?
Italian shops will be happy to sell PH-10 without VAT if it will be exported from Europe, maybe it depends on the distributor in your area, but in my case they can ship directly to me without VAT as it should be (that’s the low). The price is much better without VAT added to it.
I don’t care about optional upgrades, every manufacturer trying to catch you with external power supplies, but the phono stage must be good or bad from the start, the external (optional) power supply is the next step if you like the phono stage.
Alternative RIAA is a myth, nothing but tone control. I have some records from the 50s, but they are not from Colombia or Decca. Fremer claimed Decca ALWAYS used standard RIAA and it was proved to him by an old DECCA’s engineer.
However, i’ve never heard PH-10, but i own JLTi which is cheaper and might be better as it does not have that fancy look (to reduce the price only) and also comes with optional power supply as the upgrade.