Can someone explain to me why : Accupahse Equipment is that expensive ?


…….I was recently looking into their Power Conditioners as well as their Amplifiers and for a company where there is very little reviews done on their products, along with a small ( here in the US anyway )  almost a cult following if someone could tell me why is their prices the way they are. I just don't understand it. I have listened to their equipment and is nice and the build quality is very good but ; I always said to myself ; '' Not for that price ". I do not mean to be in an any way inflammatory with this statement but is :  Accuphase the McIntosh of the East ?  McIntosh makes some nice stuff but is no way priced like Accuphase, however it seems to operate very much with the same business model ; you are paying for the name and the pride of ownership and the sound is very much dated. Maybe I am missing something here and the sound is very good and like Rolex you buy a piece and you are set for a lifetime. FM Acoustics is also another one of the those companies......Just looking for a really good amp and these companies come up in my search but I am just sitting here scratching my head ?           
garebear
….thank you dldennis but you are not answering the question. I am not interested in Canadian or PS Audio amps or what you have as amps. I am looking at buying Accupahse but trying to find out, which some have answered here on why they do not seem to have such a presence here, and why are they soo expensive is the question    
….and whipsaw you are correct. I wonder if Roxy54 nailed it....'' an overblown legend''. Seems about right.    
This is some promotional video I stumbled upon. It is in Japanese, but has snippets of the manufacturing environment interspersed. I found it interesting to see the actual place and people.

https://www.youtube.com/watch?v=EtteGxz11wU
garebear,

",,,and why are they soo expensive is the question..."  
The more I think of it, the more I come to the conclusion that appearance has a lot to do with it for many. I have never heard one, but have a hard time believing that the sound is crappy so I think that may be out of the question. Of course, someone may prefer a little bit different sound and so on, but that goes for any brand and any person. The looks however, may play a lot for someone satisfied with the sound and willing to spend for the appearance, too. It is all in the eyes of the beholder and importance that a buyer puts on certain aspects of her/his purchase. I am speaking from my own perspective on this. I like decent sound, but also want the machine to be pleasing in other ways. Accuphase looks like something that many could enjoy having in the room, or at least not feel like they are in an earthquake-resistance-testing facility. That would be good enough for me and, I suspect, a good number of people. Add some mystique, significantly augmented by very high prices, and you have a perfect combination and justification for keeping prices high. Good sound, pleasing unusual looks, and aura of something special and expensive. In that way, being expensive somehow becomes a motor for elevating prices further and making them justified. I guess that is what successful marketing is all about. Just look at car industry. I am not sure about watches.

"...why they do not seem to have such a presence here..."
I am baffled by that, too, but it seems to be an approach of these few companies with well-established names. They sell anyway and you have to work hard to be able to get them. Order, pay a lot, wait, etc. Again, kind of like cars. Adds the hype along the way.
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