Should 2nd. Buyer Receive Guarantee ?

Of course the warranty should be transferrable to the 2nd owner! I've been in the automotive business virtually all of my working life. When a customer purchases a new vehicle from us, the manufacturer gives a 36 month/36000 mile bumper to bumper warranty. Should the owner decide to sell it in a year, the 2nd owner receives the balance of the 36/36 warranty. If the 2nd owner sells, the 3rd owner receives the balance of the warranty. And so on...and so on...and so on... A smart company keeps track of the money spent on warranty repairs. In their yearly analysis of warranty dollars spent per model, they divide the cost out among all of the units sold and come up with the average money spent per model. The company then "includes" the average $ spent per model into the cost of purchase! The cost is generally passed on to the consumer in a higher priced product. It then does not matter how many owners the vehicle has. It still has warranty! If I were to purchase a used car...I would pick one that still had warranty on it as would probably most of you. Most of us hi end enthusiasts take great care of our equipment. Many car owners don't. Wise up manufacturers...it's a consumer driven market. Your product is more valuable if your warranty is transferable.

I am not generally an activist but nothing will happen unless we as a consumer group let the manufacturers know. If we pick bryston or levinson, maybe the manufacturers we are dissuaded from should know about it. I am unsure what else can be done but you would think that a bunch of avid audiophiles would be able to exert at least some pressure.

jd

What about this?

The manufacturer sells product to a dealer, the dealer sells the equipment and showcases it in his test rooms. The dealer orders new product on a continuing basis and PAYS HIS INVOICE TO THE MANUFACTURER ON TIME. Products sold through the dealer are known to be new and working. These products are warranted by the manufacturer. The dealer takes in a 2 year old processor on trade from a customer ... he tests it and puts it on his rack for used gear. If something goes wrong, HE will decide if HE should take care of it or if he wants to ask the manufacturer to do something. He represents the manufacturer to the public and has a relationship with the manufacturer. Even if the unit is out of warranty, the manufacturer may make a repair for free based on the dealer's request, or the delaer may eat the repair in the interest of good consumer relations.

Vinny, haunts yard sales, pawn shops and estate sales buying up all the hi-end audio gear can find. Vinny's hi-end audio system at home is a Bose wave radio. He has a current, hi-dollar, product for sale on his web site for 60% of what a dealer wants for it new. After Vinny sells the product, does he call the manufactirer to order a new one for stock? Is he a qualified technician? Is the product known to be in good working order, never abused? If the product fails after nine months because it had hidden damage at the point of sale, who is responsible? Is Vinny able to resolve operational issues? Can Vinny make a quick fix to a minor problem? Vinny is probably not going to eat the repair, and probably has no relationship with the manufacturer. Vinny is no friend of the manufacturer.

When a manufacturer makes a warranty policy decision as we are discussing, it is a double edged sword. From a standpoint of brand image it is good to support transfered warranty. From a sales view, the dealer that places orders with your campany and pays his bill is the most important person in the world. A policy that encourages a person to buy from the dealer, new OR used, is the best policy for long term sales of new product. 'Double dipping' for repairs on 2nd owner product is not even a conversation ... there is so little money involved compared to new unit sales that it isn't a motivation. 'Double dipping' as some have phrased it, is a motivation to the consumer to buy new or used from the delaer that represents the manufacturer.

I'm sure to ruffle a few feathers ... this is just a reality in the world of business. Most decisions like this boil down to the bottom line. Remember, this is a hobby for us, a living for others.

In case you are wondering, I am VP of Operations at a medium sized sized manufacturing facility. We sell only to dealers, and hold them close as our most important non-tangable asset.

As always, I thank all who endure my soap box ramblings.

I mentioned above how "refurbished" items that are auctioned at placed like Ubid or Egghead/Onsale are usually brand new items on clearance/closeout with the warranty shortened. You can tell the new items usually, because as part of the auction or direct purchase you can buy an extended warranty.